/* ============ New Brand Digital — SEO Local por Nicho ============ */
/* Design tokens — "SaaS premium": glass surfaces, soft gradients, elevation */
:root{
  --teal-950:#03191B;
  --teal-900:#082B2D;
  --teal-800:#0C3B3E;
  --teal-700:#0E7C86;
  --teal-600:#128A94;
  --mint-500:#00D9A6;
  --mint-400:#39E6BC;
  --gold-500:#F2A93B;
  --gold-400:#FFC163;
  --gold-600:#DD8F1E;
  --ink:#0A2224;
  --muted:#4C6668;
  --muted-soft:#83A0A0;
  --paper:#F5F9F8;
  --paper-2:#EEF5F3;
  --card-line:rgba(10,46,48,0.09);
  --glass-light:rgba(255,255,255,0.72);
  --glass-line-light:rgba(10,46,48,0.08);
  --glass-dark:rgba(255,255,255,0.06);
  --glass-line-dark:rgba(255,255,255,0.14);
  --white:#FFFFFF;

  --font-display:"Fraunces", "Cambria", Georgia, serif;
  --font-body:"Inter", "Calibri", Arial, sans-serif;

  --maxw:1180px;
  --shadow-soft:0 20px 44px -28px rgba(6,36,38,0.28);
  --shadow-lift:0 28px 56px -24px rgba(6,36,38,0.38);
  --shadow-glow-gold:0 12px 32px -10px rgba(242,169,59,0.45);
  --shadow-glow-mint:0 0 0 1px rgba(0,217,166,0.25), 0 20px 44px -22px rgba(0,217,166,0.35);
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  font-family:var(--font-body);
  color:var(--ink);
  background:
    radial-gradient(1100px 500px at 85% -8%, rgba(0,217,166,0.10), transparent 60%),
    radial-gradient(900px 500px at -10% 10%, rgba(242,169,59,0.08), transparent 55%),
    var(--paper);
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;}
a{color:inherit;}
h1,h2,h3{font-family:var(--font-display);margin:0;line-height:1.12;letter-spacing:-0.01em;}
p{margin:0;}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px;}
code{font-family:"Consolas","Courier New",monospace;background:rgba(14,124,134,0.1);padding:2px 6px;border-radius:5px;font-size:0.92em;}

a:focus-visible,button:focus-visible{outline:2px solid var(--gold-500);outline-offset:3px;}

@media (prefers-reduced-motion: reduce){
  *{animation-duration:0.001ms !important;transition-duration:0.001ms !important;}
}

/* ---------- Nav (glass) ---------- */
.site-nav{
  position:sticky;top:0;z-index:40;
  background:rgba(245,249,248,0.72);
  backdrop-filter:blur(14px) saturate(160%);
  -webkit-backdrop-filter:blur(14px) saturate(160%);
  border-bottom:1px solid var(--glass-line-light);
}
.site-nav .wrap{display:flex;align-items:center;justify-content:space-between;height:76px;}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:600;font-size:19px;color:var(--teal-900);text-decoration:none;}
.brand .node-dot{width:9px;height:9px;border-radius:50%;background:var(--gold-500);box-shadow:0 0 0 4px rgba(242,169,59,0.18);}
.nav-links{display:flex;align-items:center;gap:28px;font-size:14px;font-weight:600;}
.nav-links a{text-decoration:none;color:var(--muted);margin-right:2px;transition:color .15s ease;}
.nav-links a:hover{color:var(--teal-700);}
.nav-cta{
  background:linear-gradient(135deg,var(--teal-800),var(--teal-600));
  color:var(--white) !important;
  padding:10px 20px;border-radius:100px;font-size:13.5px;
  box-shadow:0 10px 24px -12px rgba(10,46,48,0.55);
  transition:transform .15s ease, box-shadow .15s ease;
}
.nav-cta:hover{transform:translateY(-1px);box-shadow:0 14px 28px -12px rgba(10,46,48,0.6);}

/* ---------- Eyebrow / node-link label (signature motif) ---------- */
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase;
  color:var(--teal-700);margin-bottom:18px;
}
.eyebrow .node-chain{display:inline-flex;align-items:center;gap:5px;}
.eyebrow .node-chain span{width:6px;height:6px;border-radius:50%;background:var(--gold-500);}
.eyebrow .node-chain::after{content:"";width:22px;height:1px;background:var(--teal-500,var(--teal-700));}

/* ---------- Hero (home) ---------- */
.hero{
  position:relative;overflow:hidden;
  background:
    radial-gradient(900px 480px at 88% -10%, rgba(0,217,166,0.30), transparent 60%),
    radial-gradient(700px 420px at 5% 110%, rgba(242,169,59,0.22), transparent 55%),
    linear-gradient(160deg, var(--teal-950), var(--teal-900) 60%, #0A3336 100%);
  color:var(--white);
  padding:104px 0 92px;
}
.hero::before{
  content:"";position:absolute;inset:0;
  background:radial-gradient(1px 1px at 20% 30%, rgba(255,255,255,0.25) 1px, transparent 0);
  background-size:44px 44px;opacity:0.25;pointer-events:none;
}
.hero-graph{position:absolute;inset:0;opacity:0.55;pointer-events:none;filter:drop-shadow(0 0 18px rgba(0,217,166,0.15));}
.hero .wrap{position:relative;z-index:2;}
.hero-eyebrow{color:var(--mint-400);}
.hero-eyebrow .node-chain::after{background:var(--mint-400);}
.hero h1{font-size:clamp(34px,4.6vw,58px);font-weight:600;max-width:820px;}
.hero h1 em{
  font-style:normal;
  background:linear-gradient(100deg, var(--gold-400), var(--gold-500) 60%, var(--mint-400));
  -webkit-background-clip:text;background-clip:text;color:transparent;
}
.hero .lede{margin-top:22px;font-size:18px;color:#C7DEDB;max-width:620px;}
.hero-actions{margin-top:34px;display:flex;gap:16px;flex-wrap:wrap;}

.btn{
  display:inline-flex;align-items:center;gap:8px;
  padding:14px 26px;border-radius:100px;
  font-weight:700;font-size:14.5px;text-decoration:none;
  border:1px solid transparent;cursor:pointer;
  transition:transform .15s ease, background .15s ease, box-shadow .15s ease;
}
.btn:hover{transform:translateY(-2px);}
.btn-primary{background:linear-gradient(135deg,var(--gold-400),var(--gold-500));color:var(--teal-950);box-shadow:var(--shadow-glow-gold);}
.btn-primary:hover{box-shadow:0 16px 36px -8px rgba(242,169,59,0.55);}
.btn-ghost{
  background:var(--glass-dark);
  color:var(--white);border-color:var(--glass-line-dark);
  backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);
}
.btn-ghost:hover{border-color:rgba(255,255,255,0.4);background:rgba(255,255,255,0.1);}
.btn-dark{background:linear-gradient(135deg,var(--teal-800),var(--teal-600));color:var(--white);}
.btn-dark:hover{box-shadow:var(--shadow-lift);}

/* ---------- Niche picker grid ---------- */
.picker{padding:80px 0 100px;}
.picker-head{max-width:640px;margin-bottom:44px;}
.picker-head .eyebrow{color:var(--teal-700);}
.picker-head h2{font-size:clamp(26px,3vw,36px);color:var(--teal-900);}
.picker-head p{margin-top:14px;color:var(--muted);font-size:16px;}

.niche-grid{
  display:flex;flex-wrap:wrap;gap:20px;
}
.niche-card{flex:1 1 calc(33.333% - 14px);min-width:250px;}
.niche-card{
  position:relative;
  display:block;text-decoration:none;color:inherit;
  background:linear-gradient(165deg, var(--white), var(--paper-2));
  border:1px solid var(--glass-line-light);
  border-radius:20px;padding:28px 26px;
  box-shadow:var(--shadow-soft);
  transition:border-color .18s ease, transform .18s ease, box-shadow .18s ease;
}
.niche-card:hover{
  border-color:rgba(0,217,166,0.35);
  transform:translateY(-5px);
  box-shadow:var(--shadow-lift), var(--shadow-glow-mint);
}
.niche-card .n-icon{
  width:48px;height:48px;border-radius:14px;
  background:linear-gradient(135deg,var(--teal-700),var(--teal-900));
  display:flex;align-items:center;justify-content:center;
  margin-bottom:20px;
  box-shadow:0 10px 22px -10px rgba(10,46,48,0.55);
}
.niche-card .n-icon img{width:24px;height:24px;}
.niche-card h3{font-size:18.5px;color:var(--teal-900);font-weight:600;}
.niche-card .n-kw{margin-top:10px;font-size:13px;color:var(--muted-soft);line-height:1.5;}
.niche-card .n-go{
  margin-top:18px;display:flex;align-items:center;gap:6px;
  font-size:12.5px;font-weight:700;color:var(--teal-700);
  text-transform:uppercase;letter-spacing:0.04em;
}
.niche-card .n-go::after{content:"→";transition:transform .15s ease;}
.niche-card:hover .n-go::after{transform:translateX(3px);}

/* ---------- Proof strip (glass) ---------- */
.proof-strip{
  position:relative;padding:40px 0;
  background:linear-gradient(165deg, var(--white), var(--paper-2));
  border-top:1px solid var(--glass-line-light);border-bottom:1px solid var(--glass-line-light);
}
.proof-strip .wrap{display:flex;flex-wrap:wrap;gap:40px;justify-content:space-between;}
.proof-item{
  flex:1;min-width:200px;padding:18px 22px;border-radius:16px;
  background:var(--glass-light);border:1px solid var(--glass-line-light);
  backdrop-filter:blur(8px);box-shadow:var(--shadow-soft);
}
.proof-item .num{
  font-family:var(--font-display);font-size:34px;font-weight:600;
  background:linear-gradient(135deg,var(--teal-800),var(--teal-600));
  -webkit-background-clip:text;background-clip:text;color:transparent;
}
.proof-item .lbl{font-size:13px;color:var(--muted);margin-top:4px;}

/* ---------- Generic section ---------- */
.section{padding:88px 0;}
.section-alt{background:linear-gradient(180deg, var(--paper-2), var(--paper));}
.section-head{max-width:680px;margin-bottom:40px;}
.section-head h2{font-size:clamp(26px,3vw,34px);color:var(--teal-900);}
.section-head p{margin-top:14px;color:var(--muted);font-size:16px;}

/* ---------- Keyword cloud/list ---------- */
.kw-groups{display:flex;flex-wrap:wrap;gap:28px;}
.kw-group{flex:1 1 calc(50% - 14px);min-width:280px;}
.kw-group{
  background:linear-gradient(165deg, var(--white), var(--paper-2));
  border:1px solid var(--glass-line-light);border-radius:18px;padding:26px 28px;
  box-shadow:var(--shadow-soft);
}
.kw-group h4{font-family:var(--font-body);font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:0.05em;color:var(--teal-700);margin-bottom:14px;}
.kw-group ul{list-style:none;margin:0;padding:0;}
.kw-group li{
  padding:11px 0;border-top:1px solid var(--glass-line-light);
  font-size:15px;color:var(--ink);
}
.kw-group li:first-child{border-top:none;}
.kw-group li::before{content:"“";color:var(--gold-500);font-weight:700;margin-right:2px;}
.kw-group li::after{content:"”";color:var(--gold-500);font-weight:700;}

/* ---------- Cluster diagram ---------- */
.cluster{
  position:relative;overflow:hidden;
  background:
    radial-gradient(600px 300px at 90% 0%, rgba(0,217,166,0.18), transparent 60%),
    linear-gradient(165deg, var(--teal-950), var(--teal-900));
  border-radius:24px;padding:56px 44px;color:var(--white);
  border:1px solid rgba(255,255,255,0.08);
  box-shadow:var(--shadow-lift);
}
.cluster-diagram{display:flex;flex-direction:column;align-items:center;gap:0;margin-top:36px;}
.cluster-pillar{
  background:linear-gradient(135deg,var(--teal-700),var(--teal-600));
  border-radius:14px;padding:17px 28px;text-align:center;
  font-weight:700;font-size:15px;max-width:420px;
  box-shadow:0 14px 30px -12px rgba(0,0,0,0.4);
}
.cluster-connector{width:1px;height:28px;background:rgba(255,255,255,0.35);}
.cluster-services{display:flex;gap:18px;flex-wrap:wrap;justify-content:center;align-items:flex-start;}
.cluster-service{
  background:linear-gradient(135deg,var(--mint-500),var(--mint-400));
  color:var(--teal-950);border-radius:12px;padding:13px 20px;font-weight:700;font-size:13.5px;
  box-shadow:0 12px 26px -10px rgba(0,217,166,0.5);
}
.cluster-supports{display:flex;gap:10px;margin-top:12px;flex-wrap:wrap;justify-content:center;}
.cluster-support{
  background:var(--glass-dark);border:1px solid var(--glass-line-dark);
  backdrop-filter:blur(8px);border-radius:8px;padding:7px 12px;font-size:12px;color:#CFE6E3;
}

/* ---------- Schema/JSON block ---------- */
.schema-panel{display:flex;flex-wrap:wrap;gap:36px;align-items:flex-start;}
.schema-copy{flex:1 1 480px;}
.code-block{flex:1 1 420px;}
.schema-copy h3{font-size:22px;color:var(--teal-900);margin-bottom:14px;}
.schema-copy p{color:var(--muted);font-size:15.5px;margin-bottom:14px;}
.schema-stats{display:flex;gap:18px;margin-top:22px;flex-wrap:wrap;}
.schema-stat{
  background:linear-gradient(165deg, var(--white), var(--paper-2));
  border:1px solid var(--glass-line-light);border-radius:14px;padding:18px 20px;min-width:150px;
  box-shadow:var(--shadow-soft);
}
.schema-stat .n{font-family:var(--font-display);font-size:24px;color:var(--teal-700);font-weight:600;}
.schema-stat .l{font-size:12px;color:var(--muted-soft);margin-top:3px;}
.code-block{
  position:relative;
  background:linear-gradient(165deg, var(--teal-950), var(--teal-900));
  border:1px solid rgba(255,255,255,0.1);
  border-radius:18px;padding:24px 24px;
  font-family:"Consolas","Courier New",monospace;font-size:12.5px;color:#CFE6E3;
  overflow-x:auto;line-height:1.65;
  box-shadow:var(--shadow-lift);
}
.code-block::before{
  content:"● ● ●";position:absolute;top:16px;left:20px;letter-spacing:5px;
  color:rgba(255,255,255,0.18);font-size:10px;
}
.code-block pre{margin-top:14px;}

/* ---------- Steps ---------- */
.steps{display:flex;flex-wrap:wrap;gap:20px;}
.step{flex:1 1 calc(25% - 15px);min-width:220px;}
.step{
  background:linear-gradient(165deg, var(--white), var(--paper-2));
  border:1px solid var(--glass-line-light);border-radius:16px;padding:24px 22px;
  box-shadow:var(--shadow-soft);transition:transform .18s ease, box-shadow .18s ease;
}
.step:hover{transform:translateY(-4px);box-shadow:var(--shadow-lift);}
.step .idx{
  font-family:var(--font-display);font-size:15px;font-weight:700;
  background:linear-gradient(135deg,var(--gold-500),var(--gold-400));
  -webkit-background-clip:text;background-clip:text;color:transparent;
}
.step h4{font-family:var(--font-body);font-size:15.5px;font-weight:700;color:var(--teal-900);margin:10px 0 8px;}
.step p{font-size:13px;color:var(--muted);}

/* ---------- CTA band ---------- */
.cta-band{
  position:relative;overflow:hidden;
  background:
    radial-gradient(700px 340px at 85% 0%, rgba(0,217,166,0.28), transparent 60%),
    radial-gradient(500px 300px at 5% 100%, rgba(242,169,59,0.22), transparent 55%),
    linear-gradient(160deg, var(--teal-950), var(--teal-900));
  color:var(--white);
  border-radius:26px;padding:58px 50px;
  display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap;
  border:1px solid rgba(255,255,255,0.08);
  box-shadow:var(--shadow-lift);
}
.cta-band h2{font-size:clamp(22px,2.6vw,30px);max-width:520px;}
.cta-band p{color:#C7DEDB;margin-top:10px;font-size:15px;}

/* ---------- Footer ---------- */
.site-footer{padding:44px 0;border-top:1px solid var(--glass-line-light);}
.site-footer .wrap{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px;}
.site-footer .fbrand{font-family:var(--font-display);font-weight:600;color:var(--teal-900);}
.site-footer .flinks{display:flex;gap:22px;font-size:13.5px;color:var(--muted);}
.site-footer .flinks a{text-decoration:none;margin-right:2px;transition:color .15s ease;}
.site-footer .flinks a:hover{color:var(--teal-700);}

/* ---------- Niche page hero variant ---------- */
.niche-hero{
  position:relative;overflow:hidden;color:var(--white);padding:68px 0 64px;
  background:
    radial-gradient(800px 420px at 90% -10%, rgba(0,217,166,0.28), transparent 60%),
    radial-gradient(600px 360px at 0% 110%, rgba(242,169,59,0.2), transparent 55%),
    linear-gradient(160deg, var(--teal-950), var(--teal-900) 60%, #0A3336 100%);
}
.niche-hero .breadcrumb{font-size:13px;color:#9BC1BD;margin-bottom:20px;}
.niche-hero .breadcrumb a{color:#9BC1BD;text-decoration:none;}
.niche-hero .breadcrumb a:hover{color:var(--white);}
.niche-hero h1{font-size:clamp(30px,4vw,46px);max-width:760px;}
.niche-hero .lede{margin-top:18px;color:#C7DEDB;font-size:17px;max-width:620px;}

/* ---------- Responsive ---------- */
@media (max-width:920px){
  .niche-card{flex-basis:calc(50% - 10px);}
  .schema-panel{flex-direction:column;}
  .step{flex-basis:calc(50% - 10px);}
  .nav-links{display:none;}
  .cta-band{padding:44px 30px;}
}
@media (max-width:620px){
  .niche-card{flex-basis:100%;}
  .step{flex-basis:100%;}
  .kw-group{flex-basis:100%;}
  .proof-strip .wrap{gap:16px;}
  .proof-item{min-width:100%;}
}

/* ---------- Real case-study proof section ---------- */
.case-proof{
  position:relative;overflow:hidden;
  background:linear-gradient(165deg, var(--white), var(--paper-2));
  border:1px solid var(--glass-line-light);
  border-radius:26px;padding:48px 44px;
  box-shadow:var(--shadow-lift);
}
.case-proof-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap;margin-bottom:28px;}
.case-proof-head h2{font-size:clamp(24px,2.8vw,30px);color:var(--teal-900);}
.case-proof-tag{
  display:inline-flex;align-items:center;gap:8px;
  background:linear-gradient(135deg,var(--mint-500),var(--mint-400));
  color:var(--teal-950);font-weight:700;font-size:12px;letter-spacing:0.04em;text-transform:uppercase;
  padding:7px 14px;border-radius:100px;margin-bottom:14px;
}
.case-proof-client{font-size:15px;color:var(--muted);margin-top:8px;max-width:560px;}
.case-proof-client strong{color:var(--teal-800);}
.case-link{font-size:13.5px;font-weight:700;color:var(--teal-700);text-decoration:none;white-space:nowrap;}
.case-link:hover{text-decoration:underline;}

.case-stats{display:flex;flex-wrap:wrap;gap:16px;margin-bottom:32px;}
.case-stat{
  flex:1 1 calc(25% - 12px);min-width:170px;
  background:var(--glass-light);border:1px solid var(--glass-line-light);
  border-radius:14px;padding:16px 18px;backdrop-filter:blur(6px);
}
.case-stat .n{font-family:var(--font-display);font-size:21px;font-weight:600;color:var(--teal-800);}
.case-stat .l{font-size:12px;color:var(--muted-soft);margin-top:4px;line-height:1.4;}

.case-shots{display:flex;flex-wrap:wrap;gap:16px;}
.case-shot{flex:1 1 calc(50% - 8px);min-width:240px;position:relative;border-radius:16px;overflow:hidden;box-shadow:var(--shadow-soft);border:1px solid var(--glass-line-light);}
.case-shot img{width:100%;display:block;}
.case-shot .cap{
  position:absolute;left:0;right:0;bottom:0;
  background:linear-gradient(0deg, rgba(4,25,27,0.88), rgba(4,25,27,0));
  color:#fff;font-size:12.5px;font-weight:600;padding:24px 14px 12px;
}

@media (max-width:920px){
  .case-stat{flex-basis:calc(50% - 8px);}
}
@media (max-width:620px){
  .case-proof{padding:32px 24px;}
  .case-shot{flex-basis:100%;}
  .case-stat{flex-basis:100%;}
}

/* ---------- Case screenshots: cropped preview + lightbox ---------- */
.case-shot{aspect-ratio:16/11;overflow:hidden;cursor:zoom-in;}
.case-shot img{width:100%;height:100%;object-fit:cover;object-position:top center;transition:transform .35s ease;}
.case-shot:hover img{transform:scale(1.04);}
.case-shot .cap{pointer-events:none;}

.lightbox-overlay{
  position:fixed;inset:0;z-index:200;display:none;align-items:center;justify-content:center;
  background:rgba(3,25,27,0.92);backdrop-filter:blur(4px);padding:32px;cursor:zoom-out;
}
.lightbox-overlay.active{display:flex;}
.lightbox-overlay img{max-width:92vw;max-height:86vh;border-radius:14px;box-shadow:var(--shadow-lift);}
.lightbox-hint{
  position:absolute;top:22px;right:26px;color:#CFE6E3;font-size:13px;font-weight:600;
  background:var(--glass-dark);border:1px solid var(--glass-line-dark);padding:8px 14px;border-radius:100px;
}

/* ---------- Commercial-intent keyword card (highlighted) ---------- */
.kw-group-hire{
  background:linear-gradient(165deg, var(--teal-950), var(--teal-900));
  border-color:rgba(255,255,255,0.1);
}
.kw-group-hire h4{color:var(--gold-400);}
.kw-group-hire li{color:var(--white);border-top-color:rgba(255,255,255,0.12);}
.kw-group-hire li::before,.kw-group-hire li::after{color:var(--mint-400);}